Skoda Auto accompanies this year's edition of the Tour de France (July 1 to 24, 2022) as the official vehicle partner. This is the 19th time Skoda has supported the world's largest cycling event. Two hundred fifty vehicles will mobilize the organizers and race management of the Tour de France or will be used as support and service vehicles. The vehicle fleet also includes the purely battery-electric Skoda ENYAQ iV, which tour director Christian Prudhomme uses as the lead vehicle ('Red Car') on 16 of the 21 stages.
Martin Jahn, Skoda Auto Board Member for Sales and Marketing, emphasizes: "Our long-standing dedication to cycling is one of the cornerstones of our backing activities in international elite and popular sport. Furthermore, in the early days of our company, the founders Vaclav Laurin and Vaclav Klement initially designed and manufactured bicycles - this ensures an ideal 'brand fit.' Therefore, we are happy to be part of this great event again this year."
The 109th edition of the cycling classic starts on July 1 with the Grand Départ in Copenhagen, Denmark, the most northerly starting point in the history of the race. The 21 stages, including six mountain stages, lead the peloton over a total distance of 3,300 kilometers through four countries. On July 24, the participants reach the finish line on the Avenue des Champs-Élysées in Paris.
Skoda Auto is supporting the world's largest cycling event for the 19th time as the official vehicle partner and is making 250 cars available for organizers and race directors, as well as service and support vehicles. In addition to the Skoda ENYAQ iV, the fleet includes the Skoda Octavia and the Skoda SUPERB iV with a plug-in hybrid drive.
Tour director Christian Prudhomme drives at the front of the field in a fully electric Skoda ENYAQ iV. At the start of the stage, he waves the yellow flag through the 'Red Car' sliding roof. The electric SUV is serving Prudhomme as a mobile command center for the third time. On some stages, the Skoda SUPERB iV with a plug-in hybrid drive will also take to the track as the lead vehicle.
For the 12th time, Skoda has designed the crystal glass trophy for the world's largest cycling race winner. In addition, Skoda Auto has sponsored the green jersey for the leader in the points classification since 2015.
Skoda Auto is also a partner of the first Tour de France Femmes, which starts on July 24. Eight stages lead the participants over 1,029 kilometers from Paris to La Planche des Belles Filles.
'You have to love it. We do.'
At the Tour de France, Skoda is launching the advertising campaign 'You have to love it. We do.' and launch them in TV commercials, on its social media channels, and on the company's website www.welovecycling.com. There, cycling fans can expect exciting stories and information about the Tour de France. Prizes include a trip to the Tour de France, a signed Green Jersey, bikes, cycling gear, and a subscription to the Strava fitness app. App users can also participate in a cycling challenge, with the winner receiving their green jersey.
As the 'motor of cycling,' Skoda Auto supports not only the Tour de France but also countless national and global cycling races and popular sporting events. In addition to the Tour of Spain' Vuelta', this also includes the amateur race L'Etape. The global racing series under the umbrella of the Tour de France enables ambitious amateur cyclists to follow the stage of the race.
Together with its partners, Skoda is consistently working on innovative sustainability concepts. At the Tour de France, the automobile manufacturer will use tires from its partner Continental for the Skoda ENYAQ iV fleet, using additives made from recycled materials. The carcass material is made entirely from recycled PET bottles. In addition to safety, this innovation also ensures outstanding driving characteristics while at the same time minimizing environmental pollution. The tires for Skoda models are developed individually. In close cooperation with its partners, the automobile manufacturer aims to use tires made from sustainable materials in series production in the future.