Jeep and Juventus have been associates for ten years, and the 2022-2023 Italian football preseason began on July 1 to commemorate this milestone. Sponsoring the 'Bianconeri' since the 2012-2013 season, Jeep has thrived on the values of authenticity and enthusiasm shared by the brand and its customers. This has led to the club's success over the past decade, with numerous trophies won, and a new chapter added to the annals of Italian football's glorious past. Both Jeep and Juventus have illustrious histories that contribute to their widespread popularity.
The men's team has won eight Italian Serie A titles, five Coppa Italia wins, and five Supercoppa Italia titles in the last ten years. The women's squad has won five titles, two Coppa Italia titles, and three Supercoppa Italia titles in the five years since its existence. Since then, the U23 team has won the title.
Nine new Jeep models have been introduced within the same period, beginning with a redesigned Compass in 2011. As of 2014, the Jeep Renegade, the brand's first small SUV, was assembled at the Melfi plant in Italy, where it was created in the United States and then exported to more than 100 countries worldwide. In the same year, the Cherokee was also launched. The 2017 Jeep Compass was a game-changer for the compact SUV market. Then, in 2018, Jeep released a new Wrangler that looked and rode better than ever before while remaining faithful to the brand and its famed off-road prowess. Beginning with the 2020 Jeep Renegade and Compass, the Jeep brand has already started the process of electrification to provide a more efficient and environmentally friendly four-wheel-drive option.
A year later, the Jeep New Compass, Wrangler 4xe plug-in hybrid, and Gladiator pickup were all introduced by Jeep. The Jeep Compass was upgraded with cutting-edge innovations that vastly improved its design, security, technology, and usability. The Jeep Wrangler was the first vehicle to include 4x4 technology, which allows for silent off-roading and eliminates pollutants in the immediate area. The legendary Wrangler is available in a hybrid plug-in 4x4 configuration and the flexible Gladiator pickup. The Jeep Compass was upgraded with cutting-edge innovations that significantly improved its design, security, technology, and utility. The Jeep Wrangler was the first vehicle to feature 4x4 technology, allowing a completely silent off-road experience with no local emissions. The legendary Jeep Wrangler is available in a hybrid plug-in 4x4 configuration and the flexible Jeep Gladiator pickup. Critical new features were added to the Jeep Compass, elevating its design, security, technology, and functionality to new heights. The Wrangler was the first vehicle to include 4x4 technology, allowing for near-silent off-roading with no local emissions.
With the recent announcement that the Renegade and Compass will have e-hybrid technology and the upcoming release of the tiny 100% electric B-UV SUV and Grand Cherokee 4xe technology next year, the brand is actively moving toward electrification.
Over the past ten years, Juventus has taken risks to win, while Jeep has pushed the limits, improving the SUV maker's famed "off-road capability" and making progress to zero emissions.
Jeep's 4xe models make up 42% of its European market sales last June. Even more impressive is that the brand now controls 2.1% of the European LEV (low emission vehicles) market, which is more than double its previous market share (0.9 percent for the whole year, according to June 2022 data). In Italy, that number sits at 18%.
In the wake of the success of the Jeep 4xe models and the introduction of the Jeep Compass and Renegade e-hybrid, the company is committed to expanding its focus on environmentally responsible transportation.
As part of the brand's push toward electric vehicles, the classic black Jeep logo on the home shirt for Juventus 2022-2023 has electric sparkles.
Fans of Jeep and Juventus can join the online party to celebrate the first ten years of their partnership by going to each brand's official social media channels.